Samsung

Switch Island

Tool Experience builds the thing worth talking about.

Then we shape how it's shared.

Sometimes it's an earned stunt. Other times it's a fully designed flagship activation.

We fuse experience design, event production, and creative technology to turn moments into emotion, memory, and attention that sticks.

We've picked up some of the shiniest trophies on the biggest stages — but our clients hire us for the work, not the hardware.

Client concept art: striped loungers on pink sand between tall cacti and orange-canopied trees, the sea at sunset beyond.

SwitchIsland

Creative technology treatment

29 September 2026

Client concept art: at a glowing pool-blue check-in desk, a host hands a guest her prepared Galaxy beneath an arch of numbered phone lockers.

Proposed prepared-device handoff

Arrival

A date plannedaround you

Your Galaxy is ready when you arrive.

01Before arrival

RSVP collects guest details and preferences.

02At check-in

Staff links the guest, loaner device and phone storage record.

03First screen

A personal welcome and one clear starting experience.

Concept illustration: guests on sand and low loungers watch a curved screen where a woman in a cobalt dress sits at a seaside dinner; the same woman watches from the front row.

Hero experience

Best Date Ever

Capture yourself on Galaxy. Choose your date scene.

See yourself in the story on the shared screen.

Proposed conceptVideo pipeline subject to discovery testing

Concept illustration

Best Date Ever

The beach workflow

Guest action

Capture a portrait and choose from crafted date scenarios.

Payoff

A scheduled appearance in a scene that features you.

Galaxy proof

Galaxy captures the source portrait. External AI use requires Samsung approval.

Proposed delivery

01Link portrait and choices to the guest session.
02Process while the guest explores the event.
03Queue a reveal with a defined display duration.
04Save the approved output to the guest’s collection.

Discovery establishes likeness, generation time, display capacity and a still-image fallback.

Client concept art: a canopy of green message-bubble balloons and emoji balloons on long strings hangs over a crowd in a violet-lit gallery.

Hero experience

Pick aBubble

Pull down a balloon.

Tap the NFC tag.

Reveal your reward.

Let it float back up.

Helium and tethers provide the proposed physical reset.

Client concept reference

Pick a Bubble

The bubble mechanism

Physical interaction

01Helium holds each balloon overhead.
02The guest pulls a tether to reach the tag.
03After the tap, the guest releases it and the balloon rises.

Digital reveal

01The tag opens the matching bubble animation.
02The system allocates and records the guest’s reward.
03Staff verifies redemption against that record.

Sponsor-approved prize rules set allocation, inventory and guest limits.

Discovery tests buoyancy, tag access, tether behavior, reset and replenishment.

Client concept art: a guest orders on a Galaxy foldable at a marble bar, a layered martini and a sunset cocktail beside her and a bartender behind.

Client concept reference

Supporting experience

The Cabana Bar

Guest action

Choose alcohol or alcohol-free, taste and the mood of the date.

Payoff

A curated drink with a personal name and presentation.

Delivery

A short preference flow routes a finite menu to the bartender.

Galaxy proof: validate the intended Multi Window interaction.

Web experience

Native Android wrapper

The Switch Island app

The app carries the night

Proposed architecture: a web experience inside a native Android wrapper

Guest session

Connect registration, the loaner device, activity and generated outputs.

Guest controls

Navigate and enter experiences. View rewards, place drink orders and access approved DJ voting.

Staff controls

Assign devices, manage display queues, verify rewards and reset sessions.

Departure

Link assets from the capture partner to a guest collection. Deliver a validated follow-up link.

Device integration, Cover Screen behavior and content handoffs require validation.

Recommendation

A focused event

Two hero experiences

Move Swim Club’s camera moment into Best Date Ever and its prize mechanic into Pick a Bubble.

Retain tropical lighting and water refractions.

One event device

Build for one selected Galaxy model.

Showcase other models separately. Personalize the welcome through guest preferences.

Bar and DJ remain supporting touchpoints.

Confessional capture stays with the content partner.

Recommendations pending client agreement. A third hero needs separate definition.

Next step

Paid discovery

A proposed startup phase establishes the scope we can commit to

for the week of November 16.

01

Experience definition

Approve guest journeys, product roles and participation limits.

02

Technical proof

Test the portrait pipeline, balloon interaction and device access.

03

Venue and partner alignment

Confirm infrastructure, technical requirements and delivery handoffs.

04

Delivery baseline

Set scope, prototype gates, budget and a workback schedule from the findings.

Production commitment follows validated findings and client approvals.